2022 State Of Influencer Marketing Report

It’s that time again when we release our annual State of Influencer Marketing Report. Every year we review #ad content across the leading social networks including Instagram, TikTok, YouTube, and Facebook, to identify trends in the influencer marketing space. Our data produced some insightful findings from a 26.7% increase in sponsored collaboration in 2021 to TikTok’s dominance in the social media ecosystem that can help marketers plan their 2022 Influencer strategy with confidence.