Top Influencer Marketing Certificates To Add To Your LinkedIn

In our industry, we know that learning never ends. Social media trends come and go, and it’s important to ensure that we stay ahead of the game. That doesn’t just require staying on top of the latest industry updates, but it means maintaining a consistent education of best practices to ensure that your skillset is a competitor.

While many of us are still living the remote-work life, and with conferences not yet part of our reality, 2021 is a great year for online learning. Such programs are a great way to ensure that you stay on top of the game, even though you may not physically be in it. 

To help give you the competitive advantage, we compiled a list of courses and certificate programs every influencer marketing expert should consider enrolling in. 

6 Certificate Programs You Should Know About

1. Meltwater: Influencer Marketing Industry Certification

All successful influencer campaigns are based on successful strategies. In this course, you will learn influencer marketing fundamentals in order to effectively launch winning campaigns. After completing the course, you will have a complex knowledge of influencer marketing that will allow you to identify where influencer marketing fits into your funnel, best practices for budgets, tools for successfully identifying relevant influencers, how to measure the impact of your campaigns, and much more! 

Level: Intermediate

Syllabus:

• Introduction to Social Influencer Marketing
• What is Influencer Marketing?
• How to Use Influencer Marketing
• Developing your Campaign
• Getting Your Campaign off the Ground
• Executing Your Campaign
• Measuring your Campaign
• Certification

The course includes:

• Unlimited access
• Chapter tests and quizzes 
• Course exam
• Certificate of completion

Time: 60min

Price: Free 

Certification: Yes

2. Udemy: Create Influencer Marketing Campaigns That Grow Your Brand And Increase Your ROI – Don’t Pay-And-Pray.

Up your influencer marketing knowledge with this thorough 7-part course covering the ins and outs of influencer marketing. Ensuring that marketers get the most bang for their buck, and learn how to run influencer campaigns with strong ROI. 

Level: Beginner

Syllabus:

• Introduction
• Part 2: Types of Influencers
• Mistakes Companies Make
• Part 3: Finding Your Ideal Influencer
• Part 4: Communication
• Part 5: Partnerships and Collaboration Strategies
• Part 6: Measuring the Campaign

The course includes:

• 1.5 hours of on-demand video
• 1 downloadable resource
• Full lifetime access
• Access on mobile and TV
• Certificate of completion

Time: 1hr 22min

Price: $12

Certification: Yes

3. LinkedIn Learning: Influencer Marketing Foundations

This beginning course is an excellent way to acclimate yourself with industry knowledge before getting started on your influencer marketing journey. Or perhaps, you would like a refresher on the industry due to ever-changing trends. Whatever your goals, this is a great course to review industry terminology, best practices, and receive stellar strategy tips. 

Level: Beginner

Syllabus:

• Part 1: Influencer Marketing Basics
• Part 2: Setting Influencer Marketing Goals
• Part 3: Influencer Marketing Outreach and Compensation
• Part 4: Creating an Influencer Marketing Campaign
• Conclusion

The course includes:

• 2 project files
• 4 chapter quizzes
• Access on tablet and phone
• Certificate of completion

Time: 56m 28s

Price: First Month Free 

Certification: Yes

4. Meltwater: Learn How To Find, Vet, Manage, and Measure Influencers With Klear

We all know Klear is the ultimate influencer marketing platform, so why not take a course on all the ways you can leverage Klear for your influencer marketing strategy. Brought to you by Meltwater, this course will give you all the foundations you need to run successful campaigns with Klear. 

Level: Beginner

Syllabus:

• Getting started with Klear
• Finding potential influencers to work with
• Vetting influencers for campaign fit
• Managing your influencer marketing campaign
• Measuring your campaign performance
• Course Exam & Certification

The course includes:

• Unlimited access
• Chapter tests and quizzes 
• Course exam
• Certificate of completion

Time: 31min

Price: Free 

Certification: Yes

5: Meltwater: Advanced Recruiting, Collaborating, Payments, and More With Klear

Once you receive the foundational knowledge on leveraging klear for your influencer marketing strategy, it’s time to enroll in the advanced course. With this, you will learn how to use the advanced features of Klear including recruiting, managing contracts, processing payments, integrations, custom scoring, and workspaces. This is the ultimate course for learning how to become a Klear Power User! 

Level: Advanced

Syllabus:

• Introduction to Influencer Marketing with Meltwater: Advanced
• Optimizing your influencer campaign
• Activating your campaigns
• Recruiting brand ambassadors
• Course Exam & Certification

The course includes:

• Unlimited access
• Chapter tests and quizzes 
• Course exam
• Certificate of completion

Time: 30min

Price: Free 

Certification: Yes

6: Coursera: Influencer Marketing Strategy Course

Offered by Rutgers University, this college-level course lets you learn the fundamentals of building a successful influencer marketing strategy. The course covers everything from the difference from B2B to B2C strategy to determining relevant KPIs that will properly measure your campaign success. And, in order to complete the course, you must submit an influencer marketing strategy pitch, allowing you to feel confident in the skills you’ve acquired.

Level: Intermediate

Syllabus:

• Influencer Marketing Strategy
• Content Marketing Strategy
• How To Find Influencers
• How To Engage Influencers
• How To Measure Influencer Marketing
• Influencer Campaigns

The course includes:

• Flexible deadlines
• Shareable Certificate
• 100% online material

Time: 23hr

Price: Free 

Certification: Yes

Begin Your Influencer Marketing Journey With Klear!

Educational programs are wonderful because you walk away with the foundational knowledge to confidently begin your professional journey. But, you still need data-driven technologies to make the best decisions and measure the impact of your efforts. Set up a call and learn how Klear can support your influencer marketing goals.