Klear Named Top 10 Influencer Marketing Platform in G2 Report Winter 2023!

Introduction

Influencers on social media are easy to spot. But landing on their radar, vetting their impact, and working with them to grow your brand isn’t a simple undertaking. At least, not when you’re doing it all by hand.

Influencer marketing tools like Klear help you connect with influencers like never before. No more cold introductions or high risks of fraud. Find influencers with real impact in your niche and skip right to the good stuff. You can manage the entire relationship from a single source and make social influencer marketing your secret growth hack. 

Table of Contents

• What Is Influencer Marketing?
• Why You Need Influencer Marketing
• G2 Rankings Explained
• Who Will You Connect With?
• Reviews for Klear Influencer Marketing
• Get the Full Value of Influencer Marketing
• Try Klear for Yourself

What Is an Influencer Marketing Platform?

By definition, influencer marketing is the practice of using social media influencers to promote a product or service on behalf of a brand. The influencer creates their own content to increase brand awareness, drive sales, and foster a positive image for the brand.

For decades, brands have used celebrities to promote their products and grow their brand images. This is the OG of influencer marketing, but the practice has since expanded to include regular people like you and me who have large social media followings. 

Influencer marketing platforms give you a way to leverage influencers in your campaigns. These end-to-end solutions enable you to discover social influencers, manage influencer-generated content, and analyze influencer marketing campaigns.

To qualify for inclusion in G2’s Influencer Marketing Platforms category, a product must:

• Provide tools that enable users to search for social influencers within an influencer network or across social networks
• Allow users to filter and segment influencers according to various factors
• Offer campaign management and communication tools with which users can communicate and manage influencers
• Provide a dashboard for users to visualize and evaluate influencer campaign performance
• Facilitate importing and exporting of influencer data, including contact information

Why You Need Influencer Marketing

Influencer marketing has exploded in recent years, with nearly 70% of companies with more than 100 employees using influencer partners on a regular basis. On average, influencer campaigns generate $5.20 for every $1 spent, making this a highly effective marketing channel. 

Influencer marketing allows you to:

• Introduce your brand to a wider audience
• Build credibility and trust
• Tap into a relevant audience
• Potentially save money compared to other forms of marketing and advertising

Beyond these benefits, here’s why more marketers are turning to influencers like never before.

Influencers Know Their Audiences

Influencers typically create their own content for brand partnerships. That’s because no one knows their audience like they do. They’ve taken time to grow their following and know what their followers like and respond to. With their reputation at stake, they have a duty to themselves to create appealing content. Of course, this also means influencers can tell you if your brand is one their followers will be interested in before you start working together (and spending money). 

Get Exposed to a New Audience Base

Working with influencers offers a level of personalization and intimacy you don’t get when working with celebrities. Because influencers have smaller followings — anywhere between 1,000 to 100,000 followers or so — you’ll typically find more niche audiences. This is great news, as your influencer marketing will be more targeted and more likely to bring results.

Put Your Brand on the Map

Exposure is a big part of brand success. Working with a brand influencer will help to generate buzz about your brand to people who may have never heard of it. Plus, they’ll have an incentive to check you out simply because they trust the advice of the influencer.

Improve Brand Perceptions

Being promoted by a brand influencer gives you automatic street cred, which can help viewers form positive impressions of your brand even before they do business with you. Influencers don’t want to risk reputational damage, and their followers trust their recommendations.

G2 Rankings Explained

Klear is one of the Top 10 influencer marketing platforms in G2 for Winter 2023.

G2 ranks software products within a specific category using real reviews from customers. Those reviews are then arranged on a grid to represent four categories that define the popularity of each software product: Leaders, High Performers, Contenders, and Niche Products. 

Products shown on the Enterprise Grid® for Influencer Marketing Platforms have received a minimum of 10 reviews/ratings in data gathered by November 22, 2022. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact):

• Leaders. Leader products are rated highly by G2 users and have substantial Market Presence scores. Leaders include Mavrck, Captiv8, LTK, and gen.video.
• High Performers. These products have high Customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include Klear, Aspire, Tribe Dynamics, SKEEPERS and Influencer Marketing.
• Contender Products. Products in this quadrant have relatively low Customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they don’t have enough reviews to validate those ratings. Contenders include Bazaarvoice, Traackr, CreatorIQ, Popular Pays, and HypeAuditor.
• Niche Products. These products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they don’t have enough reviews to validate those ratings. Niche products include Affable.ai, Dovetale, and Julius with HYPR.

Who Will You Connect With?

Being named one of the best influencer marketing platforms by G2 is a designation we don’t take lightly. More importantly than awards or accolades, Klear focuses on helping brands build out powerful influencer campaigns from start to finish and prove the ROI of each one. 

Find and Connect

• Match your brand with relevant creators
• Vet an influencer’s impact before adding them to your payroll
• Find influencers who align with your brand values
• Make introductions on the spot

Manage Relationships

• Get end-to-end influencer management
• Centralize communication, collaboration, and user-generated content
• See every campaign and its progress at a glance
• Share coupon codes, tracking links, and other content from a single place

Track Performance

• Monitor and manage campaign assets
• Track redemptions and engagement per influencer and per campaign
• Quantify the influence of each brand partner

Demonstrate Value

• Measure campaign ROI
• Aggregate top-performing content
• Receive alerts when new content is posted
• Generate reports on macro and granular levels

Reviews for Klear Influencer Marketing

Here’s what Klear customers are saying about our all-in-one influencer marketing platform:

“I love how Klear provides analytics and demographic information across all major social platforms. This makes it really easy to see the bigger picture.” – Kiera E., Founder and Principal Consultant at Dogeared Digital

“I have been working with Klear for more then 1 year. Klear is a very robust platform and easy to use, provides analytics and demographic information across all major social platforms and is the only one that really works in central and south america.” – Rodrigo C., CEO at Central America & Caribbean Porter Novelli

“It is extremely user-friendly. It is a great tool to search for influencers and monitor your campaigns.” – Kristina Z., Digital Marketing Manager at Metrie

Get the Full Benefits of Influencer Marketing

Thousands of influencers are ready to meet your brand and promote you like only an influencer can. With Klear influencer marketing software, you can focus your efforts on best-fit partners who will add real value to your bottom line. 

Multiple Social Networks

Klear finds, vets, and manages relationships with influencers across Instagram, TikTok, and YouTube. Find the best influencers for your campaigns based on where you want to grow.

Lower Fraud Risk

Know an influencer’s real influence before you work with them. Klear looks beyond follower count to see audience engagement, posting frequency, and other factors that support your success.

Centralized Management

From communications to content, everything stays within the Klear platform. Easily find content and campaigns, see which tasks have been completed, and measure campaign progress. Keeping everyone on the same page has never been easier.

Take your influencer marketing to new heights with Klear’s all-in-one influencer marketing software. Schedule a demo to learn more!

Try Klear for Yourself

Ready to take a better approach to influencer relationships? Try Klear and see why we’re one of G2’s Top 10 Influencer Marketing Platforms!

Schedule your demo today.